MI 101 Lecture Notes - Lecture 2: Semiotics, Connotation, Denotation

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4 Apr 2017
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Myths: the connotative meaning that signs carry wherever they go; myth makes what is cultural seem natural. Sign: anything that can create meaning or stand for something else . Semiotics: focuses on signification, or on how meaning is created. Index: signifier that is physically caused by the signified: example: sickness causes you to look sick. Icon: a sign in which a signifier structurally resembles the signified. Symbol: when the signifier and signified are linked only by convention. Every sign is part of a larger system: myth, culture, ideology. Rhythmic structure changes the meaning of a song (born in the usa) Bruce springsteen"s born in the usa - meant to be a protest against the treatment of vietnam vets and poverty. Tie a yellow ribbon - i want you back despite your criminal record. Myths: the connotative meaning that signs carry: the sign- as connotation- reinforces the dominant values of a culture. Born in the usa becomes a patriotic slogan.

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