MI 101 Lecture Notes - Lecture 1: Dependent And Independent Variables, Mobile Virtual Network Operator, Social Proof
Document Summary
Synchronous information = people being able to talk at the same time (phone call, skype, etc. ) Asynchronous = people not being able to talk at the exact same time (text, email, etc. ) Economies of scale: as scale increases. Market ownership: setting prices below the market level, other anticompetitive behavior. Other disadvantages to small businesses: barriers to entry: example, netflix, amazon, etc. Subscriptions committing to a certain business. Public subsidies money from the government (aka the public"s tax dollars put to work) example: pbs (the tv channel) Targeting smaller, more specific audience segments with more specialized content. How??: target the advertising to the audience"s certain demographic (so small audience is okay), lower costs to advertise products (so small audience is okay). Media determine cultures (a group"s patterns of thought and activity) Marshall mcluhan: the medium is the message . Critical studies: deeply analytical approach to understanding media, media is complexly decoded. Political economy: maintain social order via hegemony.
