MI 101 Lecture Notes - Lecture 1: Albert Bandura, Zumba, Casual Dating
Document Summary
An intentional communicative act: does not include force (coercion, achieves private acceptance. Changes in what: beliefs (true vs false, exists vs does not exist, attitude (like vs dislike, positive vs negative, behavior (observable action) Correlated with attitude, but not perfectly: true persuasion must be persistent. Is the source an expert: trustworthiness. Other source effects: social power (someone who has a lot of twitter followers , authority (obvious reasons, attractiveness (more likely to be persuaded by a good looking person, liking, similarity (demographic & attitude) (identity) Discrepancy: distance between target"s existing attitude and position advocated by the message, ----you-------------message-----------------crazy people. If someone really likes nicki minaj and you really like. Beyonc , you can"t just start off by saying beyonc is better than nicki minaj. instead, you should give a small piece of evidence as to why beyonc is better than. Message sided-ness: are 1 or 2 sides (or argument) presented, more persuasion when both sides are presented.
