PLS 304 Lecture 50: PLS 304
Document Summary
Media persuasion works best when it does not try to change the opinion of the viewer, rather their perspective. For example, in the 2016 election, anti-hillary media outlets were not able to simply convince democrats to vote for trump, but they were able to cast doubt on hillary by hyper-focusing on her email scandal. Minds are not so easily changed, but focus can be. Agenda setting, framing, and priming are all media persuasion tactics that are relatively successful to a lesser informed public. People want more sensationalized news stories so breaking headline, crimes, scandal, etc or just problems in general. They make the new more entertaining (infotainment) so people will want to watch more. They also shift the news to be more politically polarized to appeal to certain audiences depending on the source to be more conservative or more liberal. Explain the rally-around-the-flag effect and what the "honeymoon" period refer to.
