CMN 143 Study Guide - Final Guide: Commercial Press, Alternative Media, Narrowcasting
Document Summary
Chapter 7: governing through the media: changes in presidential leadership. Negotiating model rests on face to face communication among a relatively small group of elites who feel a common sense of obligation to place the interests of the nation ahead of the narrow con nes of party ideology. Going public model: a strategy where a president promotes himself and his policies in. Washington by appealing to the american public for support. Going public has superseded bargaining as the preferred approach to governance. Conditions under which the going public model would be most effective. Going public strategy is most effective when presidents proposals address issues that are salient to the public but concern subject matter about which the public possess little information. The going public model and media management. The strategy of going public makes media management more important than cultivating good relations with congress in the contemporary presidency: three forms of presidential communication.
