SCM 372 Lecture Notes - Lecture 3: Station Wagon, Dodge Challenger, Volvo V50
Document Summary
A (cid:272)o(cid:373)pa(cid:374)y"s (cid:272)ore (cid:272)o(cid:373)pete(cid:374)(cid:272)e is the o(cid:374)e thi(cid:374)g that it (cid:272)a(cid:374) do (cid:271)etter tha(cid:374) its (cid:272)o(cid:373)petitors. Provides access to a wide variety of markets. Product development is the set of activities beginning with the perception of a market opportunity and ending i(cid:374) the produ(cid:272)tio(cid:374), sale, a(cid:374)d deli(cid:448)ery of the produ(cid:272)t : ulrich & eppinger, 2002. Not correlated if there is a change in the sign with in the time span. Marketing: mediates interactions between firm and customers. Identifies customer needs: oversees launch and promotion of product. Design/engineering: lead role in defining physical form of product to best meet customer needs. Manufacturing and supply chain: designs and operates the supply chain in order to produce the product from procurement to distribution. Ramp-up: mint technology provides a broad range of engineering services which include: system architectural design, simulation, verification, synthesis/timing analysis, test, and many other consulting services.
