Learning is a change in behavior and is shaped by patterns of reinforcement from the environment. The probability of a behavior occurring increases when it is followed by a positive experience. Behaviorism broad psychological and philosophical perspective on learning which focuses only on observable, measurable human behaviors. Conditioning: process of learning by forming associations between behavior and experiences in your environment: classical and operant. Charles darwin continuity between man and other animals. B. f. skinner influences on the process of behavior change (nurture > nature: shaping behavior. Using carefully directed, contingent rewards can create almost any behavior: schedules for reward. Rewards not only create behavior, but also maintain it. Conditioning a form of associative learning , which consists of learning that two events occur together. Associative learning classical conditioning occurs when a neutral stimulus and an unconditioned stimulus are frequently and consistently paired together and eventually become associated with one another. Unconditioned stimulus (us) causes reflex without conditioning.