JOURN 1100 Lecture Notes - Lecture 1: Clear-Channel Station, Iheartmedia, News Corporation
Document Summary
Helps track audience- sheer numbers, demographicsdate is given to advertisers. Can be funded with many different ways- think of bbc and npr models. In 1983, 90% of media was run by 50 companiesin 2012, 90% is controlled by 6 companies. Comcast, newscorp, disney, viacom, timewarner, cbs-the big 6. The new big 5?- google, facebook, amazon, microsoft, & apple. Other major international players in the us media market. Sony (japan)- sony pictures and music entertainment. Horizontal integration: owning media outlets across a marketplace; disney owning. Vertical integration: owning companies up and down the chain of production; a. Abc, espn, disney pictures magazine publishing company owning companies that produce glossy paper. Commercial radio iheartmedia (formerly known as clear channel) Own 90 syndicated programs, which broadcast nearly 5800 stations. Has an alliance with cumulus media (owner of more than 500 stations) to facilitate content delivery to respective markets. Potential decrease in diverse voices- use what sells.
