CMST 101 Lecture Notes - Lecture 7: Ad Hominem, Comparative Advantage, Begging
Document Summary
Complex psychological process of both reasoning and emotion. Knowledge of this speaking can help one critically asses the messages of. Process of influencing someone"s attitude, values, beliefs, and behaviors. As the speaker, you seek to influence the audience"s choices. Limit the alternatives and seek a response from the listeners make a choice. The more you know about the listeners will help you to reach them. Message should be personally relevant to the audience. Listeners are more likely to react on strong attitudes than weak ones. Listeners who feel highly involved in the message may react differently than. Factors that increase the odds of a successful speech someone who feels less involved. Easier to persuade someone who feels highly involved. The persuader who only seeks minor changes in the audience will be more successful than someone who seeks major changes. Attitude change is related to the extent of which the speaker seems credible.
