MIE 480 Lecture Notes - Lecture 18: Fast Casual Restaurant, Chipotle, Foodborne Illness
20 Jul 2020
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Document Summary
As a major player in the fast-casual restaurant industry, chipotle faces many problems from the past few years and continues with the challenge of finding creative solutions. Some of these problems include slowed sales growth and challenges in attracting and retaining employees in a tightening labor market. Even though most locations are perfectly up to code, it only takes one bad egg to make people think otherwise. Chipotle offered its ipo in 2006 and has continued to grow since. 2006 and 2010 in 2015 in the united states, europe, and canada. This enhances their brand awareness and market share. Chipotle has strong financial performance and has continued to grow profitable every year. Chipotle does a great job keeping its food with integrity"" mission in mind. They also hold an excellent standard of customer service and customer experience, as they make sure to employ friendly well-trained staff members, and always try to innovate the way food is delivered and received.
