MGTI 40640 Lecture 3: Choosing Effective Visuals Part 3

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22 May 2018

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February 5, 2018

Choosing Effective Visuals

● 5 C’s of Visual Support → must focus on ONE idea:

○ 1. Concentration:

■ concentrate all the data that you want to present

○ 2. Clarity:

■ each visual should be perfectly clear from the back of the room

○ 3. Consistency:

■ consistent style and tone and should support overall theme

○ 4. Correctness:

■ nothing destroys your credibility

○ 5. Control:

■ not giving everyone all of the information right at first

■ USE WITH CAUTION

● do not want to do this to every chart, but can be used

■ Example:

● How the Classic Car Market is Slowing

● Show the trends along a timeline

○ not giving them the different segments all at once

○ controlling what the audience sees at a particular moment

● Process of Creating Visuals:

○ 1. Determine Context:

■ What’s the point

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