MARK20100 Lecture 27: lecture 27
Document Summary
Ethics-the moral principles and values that govern the actions and decisions. 4 ways to classify marketing decisions: ethical/unethical actions being of an individual or group illegal/legal. Factors that influence marketing behavior: societal culture and norms. Downloading copyrighted music is ethical depending on who you ask- like college students: business culture and industry practices. Business culture- rules of the game, boundaries between competitive and unethical behavior, and codes of conduct in business dealings. Ethics of exchange- both parties should be better off after. Consumer bill of rights: right to safety, to be informed, to choose, and to be heard. We are not told what companies do with the personal information that is obtained. To choose- not want to limit products available to consumers. Be heard- ability to complain and limit telemarketing. Espionage- collecting trade secrets or info about a company"s competitors (illegal and unethical) Culture of a company- way they dress, manner of work.
