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Class Notes for Marketing at University of Notre Dame

Exam Study Guides for Marketing Courses

Covers all exam topics.

MARK20100 Lecture Notes - Lecture 4: Conspicuous Consumption, Selective Exposure Theory, Puffery

Marketing 20100 9/11/17 Bheavior Models Learning model (Pavlov) o S O R o Stimulus organism response Ex; ring a bell for feeding time for a dog, dog learned to drool e...

Marketing
MARK20100
John Gaski
MARK 20100 Lecture 6: Marketing 20100 9_18_17

Marketing 20100 91817 Industrial Marketing (continued from 91317) Promotion o Trade show o Personal selling Can make contact wa customer o Advertising more selective o P P W R C Derived demand: an demand for industrial pro...

Marketing
MARK20100
John Gaski
MARK 20100 Lecture 3: Marketing 8_30_17 notes

Marketing 83017 Why are you going to trade money for something you dont want? o Not completely possibly Pricniple of exchange o V > P o The value received > price you pay This must be true unless you wouldnt make the trade...

Marketing
MARK20100
John Gaski
MARK20100 Lecture Notes - Lecture 7: Indep, Trade Magazine

Marketing 20600 10/4/17 HANDOUT NOTES: Exploratory: o How we develop what we need to make marketing decisions o Use when we dont know what is going on o Literature search: deductiv...

Marketing
MARK20100
John Gaski
MARK20100 Lecture Notes - Lecture 8: Store Brand, Private Label, Contingency Table

Marketing 20100 10/9-10/11 Random sample: all elements in a population have an equal chance of being included in the sample Sample frame: list of population elements Data analysis (uses scales/me...

Marketing
MARK20100
John Gaski
MARK20100 Lecture Notes - Lecture 9: Product Sample, Drink Mix, Brainstorming

Marketing 20100 10/25/17 Service characteristics: Inseparability: production of goods (makings things) and services (doing things) Quality variability: standardize practices done to minimize variability of qu...

Marketing
MARK20100
John Gaski
MARK20100 Lecture Notes - Lecture 2: Rack Jobber, Fixed Cost, Ant-Zen

Marketing Exam 2 Completed notes Marketing Research: The systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services. 1. Explanatory To gain insights and ide...

Marketing
MARK20100
John Gaski
MARK20100 Lecture Notes - Lecture 10: New Product Development, Roman Numerals, Price Gouging

Marketing 20100 11/13/17- 12/6/17 Physical Distribution (functions) management of tradeoffs 1 Location of facilities 2 Transportation 3 Inventory management Trade off of physical distribution Service...

Marketing
MARK20100
John Gaski
MARK 30120 Lecture 7: notes
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Marketing
MARK30120
Wilkie
MARK 30120 Lecture 3: notes
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Marketing
MARK30120
Wilkie
MARK 30120 Lecture 2: notes
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Marketing
MARK30120
Wilkie
MARK 30120 Lecture 11: mark lecture 11 notes
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Marketing
MARK30120
Wilkie
MARK 40650 Lecture 3: notes
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Marketing
MARK40650
Weber
MARK 40650 Lecture 4: notes
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Marketing
MARK40650
Weber
MARK 40650 Lecture 2: mpg notes lecture 2
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Marketing
MARK40650
Weber
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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