POLS 43001 Lecture Notes - Lecture 3: Microtargeting, Big Data
25 Sep 2016
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Takeaways: partisans decide elections (mobilization and persuasion, balance statistical measurements with a good dose of common sense (using candy to micro target probably isn"t the best way to figure out how someone is going to vote) Who strategy should the dem and rep take? persuasion when it"s 50-50 means trying to appeal to the toss-up voters. Rep focus on shoring up the base. Dem maybe moving more toward the middle and focusing strategy on more of the leaners (for the rep) and toss-ups in hopes that your base is established (have to run a persuasion campaign) You"re trying to match similar traits and habitats among voters. Stay on message and don"t say stupid stuff. The feels. what you want them to feel when they see your candidate. Short phrase to emphasize the feelings from the theme. Why the voters should vote for you and not your opponent. Comparative used if you"re down in the polls.
