ADHM 360 Lecture 9: Ch.9 General Manager
20 Jun 2018
School
Department
Course
Professor
GM's Responsibilities
Property Management
Process of Planning, organizing, leading, and controlling human,
financial, and physical resources, to achieve organization goals
Planning: Setting up vision, mission, long-range plan, short-
range plan, operating budget
□
Organizing: Allocating responsibilities and authorizes within a
hotel
□
Leading: Influencing employees to accomplish organizational
goals
□
Controlling: Measuring accomplishment against the standards
and taking corrective action if necessary
□
§
○
Community Relations
Creating a positive relationship to the local community
Expand tourism opportunities
□
Hire Local Residents
□
Provide Input regarding local business community needs
□
Have charity events and fundraisers at the hotel
□
§
○
Investor Relations
The GM is an agent of ownership and investors
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Implements the owner's vision
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Respond to the owner's expectation
§
Effectively inform owners about current performance and future
needs of their hotel(s)
Develop and provide the annual report
□
§
○
Brand Affiliation
Managing brand at property level
Continually monitor operational standards set by the brand to
ensure property performance
□
Communicate effectively with franchise brand officials about
marketing and sales programs
□
Improve profitable operation of hotel by using actives and
programs offered by the brand
□
§
Quality Inspection (assurance scores_
Result of annual (or more frequent) inspections by franchise
company
□
Used as measure of effectiveness of G.M □
§
○
•
GM Skills
Intellectual: Ability to collect, interpret, and use information logically
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Interpersonal: understand and interact well with guests, employees,
suppliers, etc.
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Administrative: Organize and direct required work efforts
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Technical: Ability to perform management-specific aspects of the job
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•
Ch.9 General Manager
Tuesday, April 17, 2018
11:00 AM
Document Summary
Process of planning, organizing, leading, and controlling human, financial, and physical resources, to achieve organization goals. Planning: setting up vision, mission, long-range plan, short- range plan, operating budget. Organizing: allocating responsibilities and authorizes within a hotel. Controlling: measuring accomplishment against the standards and taking corrective action if necessary. Creating a positive relationship to the local community. Have charity events and fundraisers at the hotel. The gm is an agent of ownership and investors. Effectively inform owners about current performance and future needs of their hotel(s) Continually monitor operational standards set by the brand to ensure property performance. Communicate effectively with franchise brand officials about marketing and sales programs. Improve profitable operation of hotel by using actives and programs offered by the brand programs offered by the brand. Result of annual (or more frequent) inspections by franchise company. Intellectual: ability to collect, interpret, and use information logically. Interpersonal: understand and interact well with guests, employees, suppliers, etc.
