BUSN 1101 Lecture Notes - Lecture 15: Uptodate, Post Grad, Tjx Companies
16 Dec 2016
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Push notifications: designers, brands, up to % off. Personalized shopping: create profiles by survey, personalized suggested items currently in store for you . Fashion bloggers: post outfits put together from marshalls and tjxx, show savings interactive app showing items and designers. People age 15-24 and own a smart phone: high school 11. 1 m, college 12. 1 m, post grad. Modernize: bring them up-to-date with latest technology. 8th worst in customer service: hold annual (2-3 day) employee workshops, have location specific strategies, happy customers = improved sales increase sales revenue. Specific issues: poor service at the register lack of assistance around the store when looking for clothes/sizes. Target market: tjx employees who deal with customers. Play in-store play center to improve experience for parents and children targets suburban areas. Crn: 32568: give parents a stress free shopping experience, children play in a safe and fun environment for up to 2 hours.
