COMM 1412 Lecture 2: Defining Social Movements 9-9-2019
19 Sep 2019
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Activists need to craft an argument to justify their existence. If you don"t have a clear purpose, people won"t join you. Pathos - emotional connection to a cause inspires action. Logos - appealing to the logical side of people"s understanding. You identify with a movement because of your own identity. You take part in a movement because it helps others. Tied to your ideology, not your identity. Die-ins are a tactic used to identify the protestors vs. the policymakers. Drop dead in a public space in order to protest an injustice. Activism is seen as direct action, disruption, chaotic. Advocacy is seen as rational, behind the scenes, and legitimate. Activism could be seen as pathos-driven while advocacy is more logos driven. Disruptions of civil society in order to challenge social injustice. Social movements aim to persuade, if you are coercing people (forcing them, intimidating them) then you are not a legitimate social movement.
