COMM 3445 Lecture Notes - Lecture 1: Edward Bernays, The American Crisis, Entrepreneur First

• School: Northeastern University
• Department: Communication Studies
• Course: COMM 3445
• Professor: John Guilfoil

Document Summary

In 13th century europe, people worked for powerful men and that was the way the world worked because god said so as told by the kings. The kings spoke for god because they were the only ones with bibles. Bibles in that time were rare because they were handwritten. In the 1400s, gutenberg created the printing press which allowed for thousands of manuscripts to be mass produced. This scared those in power because it made the bible accessible to far more people. Communication has changed more in the past 30 years than in the previous 3000 years. Essential for people are to move toward the truth. Free flow of information allows for society to see its problems. Julius caesar published an autobiography as campaign material for his political career. Set the stage for politicians to use war and military experience to further their careers. In 394 a. d. st. augustine acts as a modern day pr directors for the imperial court.