COMM 3445 Lecture 17: Crisis Response Continued
3 Dec 2018
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Stockholders are worried about the long-term effects of the negative press and begin to lean on the company to make changes. Because of this, nike starts to change. Nike develops a code of conduct and set minimum labor standards for all of its. Takes responsibility for social and environmental conditions in the entire supply chain. These actions quickly spread through the industry as other companies followed. Today, nike is seen as one of the most corporately-responsible companies in the. Public relations played a key role in every step of the way in nike"s journey. Economics says that a business"s sole responsibility is profit as long as it is legal. The role of businesses in the 20th and 21st centuries has evolved. We may not own the sweatshops, but profiting off of them is wrong. Attract the best talent to work at the company.
