COMM 3445 Lecture Notes - Lecture 19: The Boston Globe, Porter Novelli, Fleishmanhillard

• School: Northeastern University
• Department: Communication Studies
• Course: COMM 3445
• Professor: John Guilfoil

Document Summary

Don"t assume that the information your are reading is the absolute truth. The boston globe does a lot of work to promote itself. It was owned by the nyt until around 2013 which limited its ability to promote itself. Cultural commentary, which the globe has invested in, is placed front and center on the home page. Spotlight follow ups cover news that has already been reported by the spotlight team and have since developed. Journalists today are opinion writers more than ever before. Not separate from news reporting like it was a few years ago. Journalists used to be prevented from sharing even their own opinions on personal social media. Newspapers are branding their reporters in some way or another. This has led to increased criticism of the media because the media itself has become more activist and opinionated than ever before. There are two main types of pr jobs, internal and agency.