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Lecture

Unit 6_Globalization and Culture.pdf

4 Pages
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Department
International Affairs
Course Code
INTL 1101
Professor
Ioannis Livanis

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INTL1101 // Globalization & International Affairs
Unit 6: Globalization and Culture
Notes
Effects of Globalization:
- Are we becoming more alike or more different?
- More alike theory
- Homogenized popular culture (Western “culture industry”)
- “Americanization” of the world (products, values); consumerism,
individualism
- “Cultural imperialism”; world patterns of cultural flow, mirror the
system of domination in world economic and political order; not
confined to the West (Mexico, Brazil, India, Hong Kong, Taiwan, etc.)
- Critical theory: think communism and women (Lenin)
- Capitalism is naturally expansive ! produce and consume; when a
market has consumed to its maximum, a new market must be found to
keep producing; captive markets abroad, unregulated competition
- A degree of cultural homogenization; almost identical popular culture
- Economically dominant states are the ones who export their
culture/products abroad
Film, No Logo:
- Disconnects between retailers and manufacturers
- Don’t necessarily buy a product because it is good quality, we buy
because a product has been marketed as cool
- Branding an idea ! brands have people as stereotypes that are targeted
to marketize certain ideals to certain customers
- De-legitimization of our most valuable ideas; you buy ideas, you don’t
perpetuate them

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Description
INTL1101GlobalizationInternational Affairs Unit 6 Globalization and Culture NotesEffects of GlobalizationAre we becoming more alike or more differentMore alike theoryHomogenized popular culture Western culture industryAmericanization of the world products values consumerism individualismCultural imperialism world patterns of cultural flow mirror the system of domination in world economic and political order not confined to the West Mexico Brazil India Hong Kong Taiwan etcCritical theory think communism and women LeninCapitalism is naturally expansiveproduce and consume when a market has consumed to its maximum a new market must be found to keep producing captive markets abroad unregulated competitionA degree of cultural homogenization almost identical popular cultureEconomically dominant states are the ones who export their cultureproducts abroadFilm No LogoDisconnects between retailers and manufacturersDont necessarily buy a product because it is good quality we buy because a product has been marketed as coolBranding an ideabrands have people as stereotypes that are targeted to marketize certain ideals to certain customersDelegitimization of our most valuable ideas you buy ideas you dont perpetuate them
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