MUSI 3338 Lecture Notes - Lecture 27: Liner Notes, Banksy, Community Building
9 May 2018
School
Department
Course
Professor
Rae, “The Banksy Guide to Modern Marketing”
● Stay current
○ Like really current
○ Don’t shy away from hard topics
● Leave them wanting more
○ Banksy is conservative and strategic when it comes to choosing where and when
he pops up next
● Don’t be predictable
● Focus on the main product
● Don’t wait for approval
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King - Timing Is Everything
Timing The Pre-Release Marketing Of Your Record
● Always think about marketing - whether something cool is coming up or not
○ Especially when there isn’t anything coming up!
● Community building activities
○ Adding to your email list
○ Optimizing your web site
○ Performing live events
● Street Date = release
Long Lead Pre-Release Marketing (15-20 weeks out from Street Date)
● Budgeting, goals, and planning:
○ 20 weeks out: your budgeting plan should be ready
○ 18 weeks out: confirm the list price of the release
○ 17 weeks out: draft an overview marketing plan of the record
○ 16 weeks out: research specific marketing/budget ideas in regards to sales,
radio, press, touring, Internet, and promo materials
○ 15 weeks out: complete your final marketing plan
○ 15 weeks out: finalize your sales/distribution sheet draft
● Packaging elements:
○ Liner notes are good, along with album art.
○ 20 weeks out: hire a liner-note writer if necessary.
○ 19 weeks out: execute a publicity shoot (for cover images, as well as press-only
images)
○ 18 weeks out: gather liner notes and credits from the band
○ 17 weeks out: assemble the package copy text document for the designer
(includes legal and publishing info)
○ 17 weeks out: edit liner notes copy (if needed)
○ 16 weeks out: select/confirm track for commercial radio
○ 15 weeks out: select/confirm exclusive internet-only track
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Banksy is conservative and strategic when it comes to choosing where and when he pops up next. Always think about marketing - whether something cool is coming up or not. Especially when there isn"t anything coming up! Long lead pre-release marketing (15-20 weeks out from street date) 20 weeks out: your budgeting plan should be ready. 18 weeks out: confirm the list price of the release. 17 weeks out: draft an overview marketing plan of the record. 16 weeks out: research specific marketing/budget ideas in regards to sales, radio, press, touring, internet, and promo materials. 15 weeks out: complete your final marketing plan. 15 weeks out: finalize your sales/distribution sheet draft. Liner notes are good, along with album art. 20 weeks out: hire a liner-note writer if necessary. 19 weeks out: execute a publicity shoot (for cover images, as well as press-only images) 18 weeks out: gather liner notes and credits from the band.
