MUSI 3338 Lecture Notes - Lecture 28: Content Analysis
9 May 2018
School
Department
Course
Professor
Crowdfunding
"Artepreneurs" are artists who become entrepreneurs for their art and former fans become
"culturepreneurs", as ordinary people who become entrepreneurs of their and of our culture,
are creating ever more value by using these means.
H1: Music crowdfunding projects that appear on a big platform are more successful than
others.
H2: The nature of the project has an impact on the success
Functional and communicative factors appear relevant.
The placement quality of a project parameterised by say the number of misspellings, the
update velocity or the existence of a project video influences its success, according to Mollick
(2013).
H3: High-quality presentation of information has a positive impact.
the importance of an online network and a close relationship between the founder and
the funders is also vital for crowdfunding projects
H4: High-intensity communication has a positive impact.
Even though this study does not aim to investigate the reasoning of funders for taking
part in a crowd-funded project, it is essential to address the influence of promised rewards on
the actual success of a project.
Donors are described as experiencing personal value as well as meaningful elements
defining identity
On top of that, donating is an instrument of social participation, unlocking and sustaining
social bonds in a society
Crowdfunders of creative projects have similar motives with an emphasis on being part
of a creative community and becoming self-fulfilled through being involved
But most crowdfunding projects also offer manifest incentives of varied attractiveness in
return for investment.
the rewards not only have a positive effect, but the degree of attractiveness is also
critical for success.
H5: The type of reward has an impact on the success.
~~~~Crowdfunding can be described as a 'mediatised' form of financing~~~
Therefore, content analysis was used to identify the significant factors for success
Content analysis is based on non-reactive test material, which can be studied anytime
anywhere, leading to great independence of, say, the successful recruitment of survey
participants.
IN THIS STUDY:
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Document Summary
The importance of an online network and a close relationship between the founder and. The placement quality of a project parameterised by say the number of misspellings, the. artepreneurs are artists who become entrepreneurs for their art and former fans become. culturepreneurs, as ordinary people who become entrepreneurs of their and of our culture, are creating ever more value by using these means. H1: music crowdfunding projects that appear on a big platform are more successful than others. H2: the nature of the project has an impact on the success update velocity or the existence of a project video influences its success, according to mollick (2013). H3: high-quality presentation of information has a positive impact. the funders is also vital for crowdfunding projects. H5: the type of reward has an impact on the success. ~~~~crowdfunding can be described as a "mediatised" form of financing~~~ anywhere, leading to great independence of, say, the successful recruitment of survey participants.
