MUSI 3338 Lecture Notes - Lecture 22: Brainstorming, Minimum Viable Product
9 May 2018
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Virality to Achieve the Tipping Point
● See Malcolm Gladwell’s The Tipping Point
○ The moment of critical mass
○ Ideas, products, messages, and behaviors spread rapidly throughout a
population, like a virus.
○ Social phenomena as epidemics.
Inspirational Leaders
● Consumers as Market Multipliers
● Gladwell’s Law of the Few
○ A few exceptional people will find out about a trend, and through their social
connections, energy, enthusiasm, personality, etc., will help the word to spread
rapidly.
● Social media influencers: people who help marketers achieve the tipping point:
○ They can reach consumers via their blogs and social networks, fosters
relationships, and build brand loyalty.
Prioritizing Passion Over Influence
● Remember: being a social influencer is a career
● Smart marketers prioritize passion
● Marketing Team Brainstorming: how can you tap into passion and optimize passionate
leaders?
○ Step 1: Identify the potential superfans for your specific offering:
■ How do you define consumer loyalty?
■ What are your most loyal customers like?
MVP: Minimum viable product
● A development technique in which a new product is developed with sufficient features to
satisfy early adopters. The final, complete set of features is only developed after
considering feedback from the product’s initial users.
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Ideas, products, messages, and behaviors spread rapidly throughout a population, like a virus. A few exceptional people will find out about a trend, and through their social connections, energy, enthusiasm, personality, etc. , will help the word to spread rapidly. Social media influencers: people who help marketers achieve the tipping point: They can reach consumers via their blogs and social networks, fosters relationships, and build brand loyalty. Remember: being a social influencer is a career. Step 1: identify the potential superfans for your specific offering: A development technique in which a new product is developed with sufficient features to satisfy early adopters.
