MUSI 3338 Lecture Notes - Lecture 20: Reverbnation, Muzu.Tv, Vevo
9 May 2018
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9 Reasons You Have No Followers
1. Your social accounts are not interesting
a. This can be as simple as posting pictures/videos of your studio, you recording
music, or even shows that you play at.
b. If your favorite musical artist sent out a Tweet that started going viral and your @
reply was the most popular, you'll gain many new followers.
2. You don't retain your listeners
a. Building an email list - There are many different ways to stay in contact with your
fans/customers, but the #1 way that big artists (and even fortune 500 companies)
use is email marketing.
b. One thing you might be wondering is how you'd actually going about collecting
emails from your fans. Most email marketing tools (Including MailChimp) allow
you to create signup forms and be able to link to them. All you'd have to do is
take that link and share it on social media.
c. To wrap up the email marketing section, consider that there is a much greater
chance of your fans reading your email than catching your latest Tweet.
Therefore, it's a powerful tool to stay connected.
d. Following up with your fans - When you come out with a new track, it can be a
good idea to message these people asking for feedback on the track. You can
simply @ mention them on Twitter or even Facebook message them.
3. You don't network with influencers
a. Here's a quick way to finding smaller channels to submit your music to:
i. • Search your Genre in Youtube (ex. 'Tropical House')
ii. • Click the 'Filters' button on the top of the page, and filter the results by
Channel.
b. Now you have a big list of channels that are related to your genre. Weed through
these and find pretty small ones (4-10k subscribers). All you have to do now is
outreach to them, asking if they'd be interested in hearing your music (don't be
spammy)
4. Your music doesn't move people
a. Take a long honest listen to your music and ask yourself:
i. • Is this actually something someone would have on their iPod?
ii. • Is this generic?
5. You don't post enough
a. If you want to be serious about music marketing, you should be posting multiple
times every day
6. You're not patient
a. It's common for someone to get very motivated, hustle very hard for a week or
two, and then completely stop efforts because they don't have any results yet.
b. Patience is critical as it's very rare to go viral overnight.
7. You’re not consistent
a. Consistency ties into Reason #6.
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b. Whatever efforts you want to put in to market your music, you should be doing it
every day. A little work every day for many months is much better than a lot of
work for a couple days and then quitting.
8. You're a spammer
a. Something quite annoying (particularly on Twitter) is spam. People who follow
thousands of people every day to get more followers.
b. I see some people on Twitter with 10,000 followers, but they might as well have
zero because no one interacts with what they post.
9. You don't have a website
a. Optional but helpful, building a website allows you to advertise your musical
talent, collect emails, and have a "home base" for the brand that is you/your
band.
b. A website makes it easier for people to find you on Google and also find out what
social networks you are on (If you set up social buttons).
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Youtube - The Ultimate Video Promotion Platform (Brae)
● Youtube Stats now include how often videos are viewed in different geographic
locations, etc.
○ The lifecycle of a video is tracked, including how long it takes for a video to
become popular, and what happens to video views as popularity peaks.
● 33% of internet users worldwide have a Youtube account.
● Average demographic is 18-49 years old.
● 80% of all viewers are not in the USA
● When people go on youtube, they’re gonna be watching videos for around 40~ minutes.
● Over 50% of Youtube users watch on mobile devices.
Promotional Strategies for Music Videos
1. Get on Youtube
a. Always be making subpar content, not crazy hard - just get a film kid with a good
camera
2. Start up your own Youtube Channel
3. Youtube Channel Distribution
a. www.blanktv.com is one of the most popular curators of music video who have a
youtube channel.
4. Optimize and Tag
a. Proper label and tag on videos is essential.
b. Video title, description, tags should contain repeat words to emphasize.
5. Vimeo
a. More professional youtube
b. Hub for artists and video directors, smaller margin
6. Muzu TV
a. Irish website for people seeking independent music videos
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