MUSI 3338 Lecture Notes - Lecture 24: Search Engine Optimization
9 May 2018
School
Department
Course
Professor
Search Engine Optimization
● The process of maximizing the number of visitors to a particular website by ensuring that
the site appears high on the list of results returned by a search engine.
1. Links (website building)
2. Voice search
3. Brand queries
4. AI search
Best Practices for Social Media:
● Have a plan
● Prioritize value over vanity
● Engage to build a community
● Be transparent to build trust
● Provide great content!
● Learn from your posts.
● Be careful.
● Have at least a monthly plan.
Introduction to Guerrilla Marketing
● Any unconventional form of promotion that can be employed on a low (or no) budget
● Focuses on loyal consumers/superfans, rather than virality
● Historically carried out offline (but that doesn’t have to be the case)
● Examples: street stencils, stickers, postcards.
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