MUSI 3338 Lecture Notes - Lecture 10: Tunein, Relate, One Sheet
9 May 2018
School
Department
Course
Professor
Brae - Radio
CMJ/College Music Journal is the #1 source for the introduction of new music releases and
independent artists on the rise.
There are several publications that keep track of music getting played on the radio. These trade
publications are read by music directors who decide what music gets played. Program
directors, on the other hand, determine when and how often it gets played.
● Billboard - oldest trade radio magazines in the world
○ Billboard Hot 100 - singles
○ Billboard 200 - albums
● FMQB - Friday Morning Quarterback
● Hits Daily Double
○ The source most publishers get their favorite artist’s first-week album sales
predictions and numbers from.
● College Music Journal (CMJ)
○ Top 200 - 75% alternative music
Radio Promo
● Send mp3/wav files or some still request physical CDs. Always send to music director at
station.
● If a station is already playing your stuff, ask if they can help you get a show on campus
or in the local area.
● Always ask for on-air interviews!
● DMDS (Digital Media Distribution System) - the new way to send your promo content in
full broadcast quality to managed list of broadcasters, press, music directors, program
directors, and industry VIPs worldwide.
Best Time of the Year to Push Radio
● January - April
○ Many think this is the time to push indie releases, advertising on commercial
radio is cheapest, try to hop on the spring break train.
● May - August
○ Easy and good for college radio as it’s in a slump cause summer, even though
some radios shut down, most are up and running and the students who are gone
for the summer still tune in.
● September - December
○ This is the best time to work radio in order to sell lots of records for commercial
radio if you’re big/apart of a larger label. It’s hard to get through to colleges cause
there’s such an influx of people wanting their music to be heard.
Top Internet Radio Stations
1. Jango Music Network (JMN)
2. Pandora
find more resources at oneclass.com
find more resources at oneclass.com
3. Spotify
4. Acoustic Alternative
5. IMRadio
6. Slacker
7. Shoutcast
8. AccuRadio
9. Soma FM
10. TuneIn
11. Google Play
12. Radio Paradise
13. SurfMusic.De
14. ListenLive (Europe)
15. NCRA (National Campus and Community Radio Association)
16. RadioGuide.FM
Satellite Radio - SiriusXM
-----------------------
Establish a Place Strategy Pt. 1
Creating a place strategy is the process of making all of your products and services convenient
for users to find, buy, book and/or license - all to achieve the goals of your marketing plan and
beyond.
Consider How Distribution, Research, and Other Strategies Are Related
● Revisit your SWOT analysis and consider your strengths and weaknesses
● Consider your customer analysis
● Analyze the competition
● Execute consistent branding
● Consider product and service “life cycles”
● Match your place and pricing strategies
Create a Live-Performance Place Strategy
● Target local bars and clubs
● The frequency rule: perform once per month
○ Quality over quantity
● Consider alternative venues and events
● Look to colleges for spreading music and gigging
○ NACA - National Association for College Activities
○ Ask for gigs the school is holding, even “nooners” like afterHOURs has.
● Think about Touring: Consider “Viable Places” to Perform
○ Consider venues with a short drive
○ Evaluate places where you’ve lived, worked, went to school
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Cmj/college music journal is the #1 source for the introduction of new music releases and independent artists on the rise. There are several publications that keep track of music getting played on the radio. These trade publications are read by music directors who decide what music gets played. Program directors, on the other hand, determine when and how often it gets played. Billboard - oldest trade radio magazines in the world. The source most publishers get their favorite artist"s first-week album sales predictions and numbers from. Send mp3/wav files or some still request physical cds. If a station is already playing your stuff, ask if they can help you get a show on campus or in the local area. Dmds (digital media distribution system) - the new way to send your promo content in full broadcast quality to managed list of broadcasters, press, music directors, program directors, and industry vips worldwide. Best time of the year to push radio.
