MCC-UE 1003 Lecture Notes - Lecture 3: Technological Determinism, Hard Determinism, Emoji

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Key terms and concepts imagined communities: the communities we form based on commonalities; we will never know all of these members yet we feel a sense of connection. Print culture spread the idea of imagined communities through literature, a time of globalization, vernacular languages with the printing press, newspapers, Printing press and the rise of the public sphere. Ghandi"s printing press as a counter public to the mainstream public sphere. Readings: qwerty keyboard (mackenzie) appropriation: users reinterpret, adapt, or re-invent a technology. Users may change the established meaning or adapt the intended use or even change the physical structure of the technology. Readings: use of mail for homosexual communication (thomas) Phones being originally created for business to women using them for conversational purposes (martin) Market push: inventors can create a new technology and push it to users as something essential. Affordances: aspects of technology that allow a certain use (2/1/16) Technology push: suppliers/inventors/advertisers as a source of innovation (2/1/16)

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