MCC-UE 1010 Lecture 10: 3/2 Midterm Review
7 Mar 2017
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Blue book (public service responsibility of broadcast licenses) Offer programs whose nature would make them un-sponsorable serve minority. Cater to the needs of nonprofit organization. *for midterm: part of the definition of sustaining programs, know that this is part of the purpose for them. Frames the way we study the shift in listening to radio during its beginning. Be familiar w/names & what periods of times. Something produced, can be experienced by the masses. Industrialization played a large part in creating mass culture. To transport you into the event or show. High culture/low culture (high brow or low brow) Taste culture: highbrow, middlebrow, lowbrow cultural hierarchy reflected in what modes of entertainment you consume (what taste is better) Highbrow: requires a certain level of intellect & education, high class status, money to purchase tickets, expensive dress code, often live - higher sense of authenticity.
