MCC-UE 1010 Lecture Notes - Lecture 16: Nuclear Holocaust, Melodrama, Mothers Against Drunk Driving

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Period of a number of legislations addressing quality or attempting to intervene into the power of networks. Used these families to estimate what viewing was as a whole. Underrepresented poor african american & hispanic families. Used as a remote control to track what you watch. Tracks the demographics of who is watching what. Diversity of opinions must be present in broadcasting. Mtm sitcoms begin to wane near the end of the decade. Also a decline in general for sitcoms. Each character has their own separate storyline. Cheaper for networks to make their own movies rather than lease movies from studios. By the 1970s there were 10 overlapping movie nights on tv. Studio stock was gone; people had seen these movies already. Served a public interest by dealing with social issues. Sarah t: portrait of of teenage alcohol. Becomes a sub genre of film on its own. Very risky - risk losing viewers to other shows.

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