MCC-UE 14 Lecture Notes - Lecture 8: Random House, Miramax, Horizontal Integration
21 Jan 2017
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Document Summary
Ownership: effects of corporate economics on the media industry. Concentration:the tendency towards monopoly: fewer companies owning more of a given industry or field of business. Control of public discourse by private interests. In 2012, six corporations dominated us mass media holdings in. General electric, news corp. , disney, viacom, time warner and cbs. Conglomeration:cross-ownership of media concerns, with horizontal and vertical integration. Conglomeration refers to corporate ownership of subsidiary companies across a spectrum of media forms (tv, film, recorded music, etc) and/or range of media fields (phone, internet, radio and television broadcast, print). Integration: integration refers to ownership structures across various media forms (horizontal integration) and various aspects of the business (vertical integration). Horizontal integration: ownership across various media forms. Disney owns multiple companies in film, music, radio, music, publishing (print), broadcast tv, cable tv, games and software, and interactive media. Vertical integration: ownership across various aspects of media business: production, distribution, and marketing.
