MUSIC-UA 100 Lecture Notes - Lecture 10: Tunecore, Roc Nation, Radio Promotion
18 Dec 2016
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Chapter 14: record label promotion & distribution & chapter 15: marketplace. Allow artists to retain much of the creative control. The orchard/oda (majority owned by sony music) Participate in more areas of artist"s career (i. e. touring/merch) 360 deals (receive revenue from touring, merch, songwriting, etc. ) Artist licenses (exclusive) recordings to labels for certain length of time. Labels perform typical label duties including marketing/distribution. Label & producers (i. e. big machine & dr. luke) Few brick & mortar (physical) stores remain. Works w/retailers to put product into stores. 3 out of 4 artists still want to be signed by a record label. According to ifpi"s 2016 report 35% of internet users access unlicensed music content and 49% of 16-24 year olds using stream ripping services to download music. Pay for play - paying for radio rotation. Nielsen entertainment tracks on-demand streaming and digital track sales. Billboard started including these charts in 2014.
