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Class Notes for MKT 453
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MKT 453 Lecture Notes - Lecture 21: Puffery
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OU
MKT 453 Lecture Notes - Lecture 20: Digital Video Recorder, Narrowcasting
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MKT 453 Lecture Notes - Lecture 19: Fast-Moving Consumer Goods
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MKT 453 Lecture Notes - Lecture 18: Marketing Mix, Externality
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MKT 453 Lecture 17: MKT 453
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MKT 453 Lecture Notes - Lecture 16: Web Design, Price Drop
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MKT 453 Lecture Notes - Lecture 15: Sales Promotion
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MKT 453 Lecture 14: MKT 453
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MKT 453 Lecture Notes - Lecture 13: Soft Sell, Brand Equity, Classified Advertising
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MKT 453 Lecture Notes - Lecture 12: Better Business Bureau
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MKT 453 Lecture Notes - Lecture 11: Consent Decree, Misdemeanor, Federal Communications Commission
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MKT 453 Lecture Notes - Lecture 10: Commercial Speech, Federal Trade Commission
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MKT 453 Lecture Notes - Lecture 9: Free Market, Subliminal Stimuli, Advertising Campaign
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MKT 453 Lecture Notes - Lecture 8: Subliminal Stimuli, Great Depression, Product Differentiation
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MKT 453 Lecture Notes - Lecture 7: Albert Lasker
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MKT 453 Lecture 6: MKT 453
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MKT 453 Lecture Notes - Lecture 5: Integrated Marketing Communications, Interactive Marketing, Sales Promotion
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MKT 453 Lecture Notes - Lecture 4: Rosser Reeves, Gallup (Company), Marlboro Man
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