BUSMHR 3510.01 Lecture Notes - Lecture 3: Ge Capital, Connected Car, Customer Insight
5 Apr 2016
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*presentation is exact presentation that was presented to venture capitalists* the vision. Not just a better car, a better car rental experience . Rental car company with only one type of car the team. Give brief bio for each of them value proposition. 6 regions represent 6 billion in rental car revenue. Attack the big markets where all the business is. With one make and model, silver car covers 84% of market . Gives percent of cars rented by category, 2010. Don"t overlook the impact of fuel surcharges they matter too. At pricing parity, car type and car pick up process are the greatest determinants of choice. Give customers a great car, they don"t care about mileage. Technology advancements are valued, but not at the expense of a better car or improved pick up process. Customers are loyal to convenience, not brand or programs why now: convergence. Integration of car systems is getting way smarter technology.
