BUSMHR 3510.01 Lecture Notes - Lecture 7: Freemium, Chipotle, Capital Requirement
5 Apr 2016
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Document Summary
Started at ohio state (wooo) by jeni britton. A company of people devoted to making the best ice creams in the world . Private label (such as jeni"s) dominate the market market: Opened first jeni"s in north market in 2002. Quality ingredients and locally sourced was her niche, had to produce ice cream above and beyond what others were producing. Her and her family began selling pints over the website, shipping overnight. Ranked number 1 ice cream stop in the country (2012) by new york times barriers to entry. Had no intention of becoming a natural brand. More inspired by art and ingredients than business groups 7-9. She was told to use cheaper products but didn"t listen success. John lowe came aboard in 2009 as ceo. Amazing customer service and quality challenges for the future. Started in 1993 as st louis bread company. Focus on friendly service, quality and quick food business model.
