COMM 1101 Lecture Notes - Lecture 6: Tobacco Advertising, Crisis Communication, Tylenol (Brand)
4 Dec 2018
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Like uneeda biscuits, cigarettes were introduced into the market with teaser ads. Then tomorrow there"ll be more camels in this town than in all asia and africa combined . It made the rst national cigarette a major event. Early ads featuring women smoking took an indirect approach (it wasn"t socially appropriate for women to smoke at the beginning. Then the manufacturer noticed women is a missing market. ) Public relations expert, edward bernard, used social science research to inform his campaigns. Organized demonstrations of women smoking lucky"s cigarettes in public. Not much regulation until 1971 when all printed ads had to display health warnings and tobacco ads were banned from broadcasting. Commercial ads didn"t dry up even though consumer goods were in short supply. Business owners were able to buy ads that also stressed their role in helping war efforts and promote sales of government war bonds.
