COMM 1101 Lecture Notes - Lecture 6: Human Billboard, Penny Press, Ataman
4 Dec 2018
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Document Summary
Historians that the ads of our time are the richest most faithful dailyreflectionsanysociety has ever made ofits whole rangeof activities. Marshall mcluhan asi understanding societythrough ads e g coco cola. Ads becameimage oriented messagechanged fromproductquality to product image. Pompeii: a roman city suddenly inundated with cola nice ash in 79 ce and preserved for centuries. Streets and signs with logs and ads for win, condiments, taverns, brothels, gladiatorial games, and political candidates. Human billboard sandwich man popular in the 1800s peoplewithsigns. Gimmicky ads like hoaxes leg feejeemermaid a monkey mermaidexhibited. Barnum"s rival coined the phrase in his museum. Advertisingagencies penny press editors sell papers cheap yet gaining revenue from ads. Theshift in businessmodelwas in the shiftin ads bifthepennypress rewhition. Clients go to printingestablishments to placeads alftherennypressterrads servicesspecialistsbeganto emerge mmmm. In the 1870s newer ads agencies tuned to a full service model helped clients developtrademarks package designs and marketing plans as well as advertising.
