COMM 1101 Lecture Notes - Lecture 4: Town Hall Meeting, Participatory Democracy, Demand Curve
9 Sep 2016
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Document Summary
Awakens, the new harry potter book, or beyonce: at a single point of sale: Movie must sell 1,500 tickets in 2 weeks. Cd must sell 4 copies per year: example: walmart. 200 cds account for 90% of sales. The long tail- the portion of a distribution curve where a limited number of people are interested in buying a lot of different products. (a few people want several different things that are not very popular) for ex. You are able to find a bunch of random podcasts on itunes or a bunch of independent movies on netflix. Characteristics: lots of goods- niche vs. hits, low cost to reach markets, ease of finding niche products, size of collective market, tailoring to personal tastes. Consequences: flattening demand curve, democratization of the means of production, democratization of the means of distribution, reduce costs to connect supplies to consumers.
