COMM 2367H Lecture Notes - Lecture 11: Innocent Drinks, Jetblue

• School: Ohio State University
• Department: Communication
• Course: COMM 2367H
• Professor: Bethany Barker

Document Summary

Jetblue on twitter- creating relationships with clients on twitter. Can get the people who follow you to market for you. Trying to get someone to go offline and do something. Mainstreeter- low self monitor, they are online but only support things offline, reluctant to support causes online. Minimalist- high self monitor, think they are influential, do not take their own action, support when convenient, unemployed. Moderate- support online and then take action after support the cause online, ego involved, believe that influences causes that are important to them, fairly educated. Maximizers- researches the issues and causes that they care about, support an average of 12 different causes, highest educated, both online and offline support, have ties abroad. Income provides and knowledge gap as those with less money are less likely to have social media in their lives. Education is also skewed, those with more education use social media more. Helps you know if what you are doing is successful.