COMM 2367H Lecture 17: Using Persuasion

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Published on 12 Apr 2017
Applying Persuasion
Design Sponge- Grace Bonney, created her own blog, is extremely successful now but it was not
always that way
Rafa Marquez/ InPulse Digital- soccer player, works with PR firm to gain a facebook fan base and
he was catapulted to celebrity status after gaining multiple persuasive publicity outlets
Louise Delgae-french model, every one of her posts showed her holding a drink but no one
noticed and no one said anything, she is not a real person, this was a health campaign to show
people that they did not notice her addiction
Similarities Between Campaigns and advertising
Targeted audience
Influence people
Require time and effort
Use theoretical ideas to persuade
All the theories we have learned so far can be put into affect in this was
Paid and unpaid
Trying to get you to do something
Improve society
Very difficult and less fun
Paid trying to get you to do something
Trying to get to the bottom of the line
How is the campaign determined to be successful
Behavioral change memory
Diffusion Theory
Process by which innovations diffuse or spread through society
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