COMM 2367H Lecture 17: Using Persuasion
12 Apr 2017
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Document Summary
Design sponge- grace bonney, created her own blog, is extremely successful now but it was not always that way. Rafa marquez/ inpulse digital- soccer player, works with pr firm to gain a facebook fan base and he was catapulted to celebrity status after gaining multiple persuasive publicity outlets. All the theories we have learned so far can be put into affect in this was. Paid trying to get you to do something. Trying to get to the bottom of the line. How is the campaign determined to be successful. Process by which innovations diffuse or spread through society. The more compatible an innovation is with people" s values and cultural norms the more likely it is to diffuse rapidly into society. The degree to which it promises a clear, and salient reward to the individual. Social marketing: a process of designing, implementing, and controlling programs to increase the acceptability of a pro social idea movement within a population.
