PSYCH 2367.01 Lecture Notes - Lecture 7: Semantic Differential, Avocado, Influenza Vaccine
12 Feb 2018
School
Department
Course
Professor
Document Summary
1) when the civil war took place. 2) how good your score out of 20 on the midterm is. 3) whether avocado is a nice color in a bathroom or not. Negative, positive, or both (ambivalent) about anything. The extent to which you like or dislike something. 6) attitudes abt people: dalai lama, miley cyrus, your professors. 7) attitudes abt organizations/places: ukrainian gov, isis, michigan. 8) attitudes abt animals: spiders, your own pets. 9) attitudes abt things: burrito, desks, pokemon. 10) attitudes abt brands: coca cola, apple, samsung. Something you both like/dislike (have positive and negative evaluations of) Like chocolate: you really like the taste, but you know that chocolate can make you gain weight, so 1 really good aspect and 1 really bad aspect. Something you both know of/have no evaluations of. 2 main methods: direct measures and indirect measures. Direct measures: getting explicit, direct responses about preferences.
