COMS 1010 Lecture Notes - Lecture 3: Selective Perception, Subjective Constancy, Candy Cane

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The process of becoming aware of objects and events from the senses. Active perception: what you choose to pay attention to seek out information that you need. Subjective perception: goes on all the time based on experiences, attitudes, and feelings, we pay attention to something more than others friend in class with you chewing gum when you are mad at them. (cid:1) Past experiences and roles: perceptual constancy. If we expect something to be a certain way we automatically go to that. Getting sick after eating candy cane and never eating it again: role, culture and co-culture, present feelings and circumstances. Getting ready for class vs. rolling out of bed and not getting ready. Selective exposure: satellite radio only listening to the 5 stations you like. Selective attention: you choose what you want to listen and pay attention to. Selective perception: you perceive messages the way you want to receive them.

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