COMS 1010 Lecture Notes - Lecture 20: Masculinity, Collectivism, Femininity

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Is communication between individuals and groups who are perceived or experience as unalike culturally in terms of group members, such as nationality, race, and ethnicity, and regionality. A unique combination of rituals, religious beliefs, ways of thinking and ways of behaving that unify a group of people. How people make sense of their worlds and figure out what to : pay attention to, ignore, guide their behavior, dish towels (cid:1) Individualism vs. collectivism: collectivism is people working together to achieve a group goal. Power distance represents how you treat someone in a power or non power. Culture can be a site of struggle and contested meaning. A site of struggle is where various communication meanings are contested. The enactment and negotiation of social identification of groups members that demonstrates their membership in a group (cid:1) (cid:1) Is determined by who has the power and influence in a group.

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