EXPH 1490 Lecture Notes - Lecture 1: Chicana Feminism, Mexican Americans, Semiotics
17 Jul 2018
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Document Summary
The tendency to view one"s own culture as superior and apply one"s own culture values in judging the behavior of others. Analyzing the text rather than the piece as a whole; what is literally written rather than what the audience takes away from the piece. Studying how society perceives a piece of media; provide important contributions to how people actually interact with cultural texts. Convey meaning without actual words ex: roses for love. What producers put into a piece of media for consumers to receive. Regulations of culture by the state; relationship between the state and economy about the production and distribution of culture. What views take away from the text; textual analysis and audience reception. The majority of consumers take actual meaning directly; take it the way it was encoded. Mixture of accepting/rejecting elements; reader acknowledges dominant meaning (encoding) but is interpreting based on own experiences/beliefs.
