SASM 1010 Lecture Notes - Lecture 12: Corporate Social Responsibility
2 Nov 2016
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Marketing orientation = providing a sports product that meets consumers wants and needs. Fans /customers are varied with numerous needs and wants. Balancing the individual with the community is critical to today"s sports marketer. Breaking people up based on multiple demographic to get those people to keep attending. Shift from consumers to relationships: from pure demographic categories to individuals-within-communities (pg 61-62) Compare with mass data gathering at a community or a fan base. The following interconnecting these ideas will establish a holistic view of individuals in order to better situate them into groups or communities rather than jumping to conclusions. New knowledge, meanings and beliefs: evaluating alternatives. Affective and cognitive processes driven by motivators help us make decisions. The above represents a simple decision making process. More digital sales in the sales section. Buy a ticket to the game and on the back of your ticket there is a valid coupon for one free small dip n dots cup .
