ECON 102 Lecture Notes - Lecture 19: Inferior Good, Normal Good, Marginal Cost

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ā— Example
ā—‹ Q = 100 - 4P
ā—‹ Find Īµ when P = 5
ā– 
ā–  Īµ =
ā— Example
ā—‹ Q = 60 - 2P
ā—‹ What price should the firm charge if it wants to maximize Total Revenue?
ā—‹ Find where Īµ = -1
ā—‹ Īµ = = -1
ā—‹ Īµ =
ā—‹ -2P = -60 + 2P
ā—‹ 60 = 4P
ā—‹ P = 15
ā—‹
ā— Determinants of price elasticity of demand:
ā—‹ Availability of substitutes:
ā–  cetaris paribus, the more substitutes are available, the more elastic the
demand of the good
ā—‹ The portion of a consumer's budget spent on the good:
ā–  the smaller the portion of the budget, the more inelastic the demand will
be
P
30
60 Q
15
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ECON 102 Full Course Notes
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