AD 12500 Lecture Notes - Lecture 21: Synectics, Defamiliarization, Russian Formalism
21 Oct 2016
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Document Summary
Ideate: the ideation step is perhaps the most exciting and creative segment of the design process. The process of ideation involves two distinct phases: a drawing phase, referred to as schematics, and a concept statement, expressed in a written or verbal form. Concept statement relationships: sometimes the spaces are blocked out on an existing floor plan to study. Concept statements are often called the (cid:498)heart and soul(cid:499) of a design idea. Techniques for ideation: techniques for ideating can be done through role-playing, brainstorming, buzz sessions, discussion groups, and synectics. The study of creativity generated among a group of people that. Attempt to make the unfamiliar look familiar and the familiar. Appear unfamiliar (see russian formalism and defamiliarization or ostranenie) 1910-30. Implementation refers to executing or taking action on the selected idea and giving it physical form: final presentation floor plan of an office is drawn to scale with furniture and floor textures added.
