EC 111 Lecture 3: 9:13:16

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The willingness and ability to buy a good/service: demand schedule, demand curve. If price rises, then the good is more expensive comparatively to other goods, and so consumers buy less of this good and substitute towards another good. If price rises, buying this good reduces your overall purchasing power and thus you are incentivized to consume less. That one change is the only thing changing. Shifted from one demand curve to a brand new demand curve due to 1 to 5 factors above vs. Making along a single demand curve this is only due to a change in price of original good. The ability and willingness to sell a good/service. As price increases quantity supplied increases, as price decreases, quantity supplied decreases. Prices of related goods in production (as netflix comes in blockbuster goes out) Number of films in the market (more firms in the market the supply increases, and visevirsa)

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