LW 221 Lecture 33: California Raisin Board vs. Milton
Document Summary
Legal principle(s): an advertisement is not an offer merely a request for an offer. Principle(s) underlying this case: citation(s) to page of textbook/ course supplement verifying it as a valid statement of the law. California raisin board conducted a promotion which it offered merchandise in e(cid:454)(cid:272)ha(cid:374)ge for (cid:858)poi(cid:374)ts ear(cid:374)ed(cid:859) (cid:271)(cid:455) purchasing products. During tv commercials, the subtext on the screen showed the number of points needed to get the item. Fighter pilot (cid:272)a(cid:374) (cid:271)e o(cid:271)tai(cid:374)ed for (cid:858)7 (cid:373)illio(cid:374) poi(cid:374)ts(cid:859) Milton realized that it is impossible for one person t eat that many raisins but that you can purchase points for 10 cents each. Milto(cid:374) (cid:449)rote a (cid:272)ashier(cid:859)s te(cid:454)t for ,000 to o(cid:271)tai(cid:374) 7 (cid:373)illio(cid:374) raisi(cid:374) poi(cid:374)ts. California raisin board returned the check and refused to deliver the jet. An advertisement is merely a request for offers. The consumer makes the offer whether by mail or by arri(cid:448)i(cid:374)g at the (cid:373)er(cid:272)ha(cid:374)t(cid:859)s store read(cid:455) to (cid:271)u(cid:455).
