STC 101 Lecture Notes - Lecture 9: Metro-North Railroad, Cruise Ship, Psychographic
24 Feb 2017
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Key publics: individuals who must be reached in order to fulfill campaign goals. : three people fell of disney cruise ship due to 20ft waves. Publics: coast guard, people on board, direct family members, media, people who have future trips planned/other customers, regulators of safety on cruise ships. Key publics: family first, people on the boat, rescue people (small circle) Mr. d"s ice cream experiencing decline in sales: 50% bc winter. Key publics: current and potential customers. From your research, you can create a detailed statement describing the set of circumstances affecting your client. You may wish to include: the central issue, problem, or opportunity that must be addressed. Could be subtle consequence, also can be positive consequence. Take all these sentences and put them together in a paragraph so it is an informing memo that you can hand to a boss or a client. Goal is bigger picture, objectives is how you get there.
